As a company that focuses on WordPress websites, customers frequently ask us when their website will be “done”, and for good reason. It is in many cases the manifestation of their dream. It could be the public face of their small business, their personal blog or even the online shop that they are going to retire on. We work on deadlines and do our best to make sure that by the launch date, their new site is as close as possible to the vision that they had in their head. But does that mean that their website development is done? Unfortunately, the answer is usually no.
People have websites for a variety of reasons. You want to look legitimate and current in your field. Maybe you are selling things or even trying to drive leads. Yet in most cases, regardless of the reason for your website, you are only effective at your goals if you are getting visitors or “traffic”. So the BIG question is, how do you get those coveted visitors to drop into your “sales funnel”? CONTENT! While your initial design is done, and it is fresh for a moment, it is critical to regularly update your site with fresh content related to your particular niche. We work with WordPress on a daily basis as our website platform of choice and it provides very simple ways for even the most novice website owners to create new content and share it with the world on directly on your site and on social media with tools like the Sumo platform .In addition, there are free tools such as the Yoast plugin that let you see how your content is faring in the SEO world. You can adjust the way Google sees your site, research key words and even see when you have a problem.
The truth is that your site is never REALLY done. Whether you are generating content, making changes to your design or just doing everyday plugin and theme updates for security and performance. There is always something that can (or should) be done. The good news is that most of these things YOU can do yourself and if your site is on WordPress, there are many great members of the WordPress community creating great tools to put that power in your hand. However, we know how it is, sometimes life (or actually running your business) gets in the way and you need a hand. This is where we suggest you find a solid partner who can help you out with some of the ongoing tasks required to both maintain and improve your website and the way people view your business online.
Unfortunately, many website owners have no idea who to call when they have a problem. Whether they need to change some content, their site has been hacked or they just feel like it is not doing what they intended. They email the guy they hired online for help and it bounces, or the kid next door that used to help out went to college and they are stuck in a bind. We hear this story on a daily basis. Good News! We do not want you to feel alone. We can not solve all your problems, but when it comes to WordPress Development, Hosting (with our amazing partner WPEngine) and Maintenance we have you covered. We even have partners that help with things like SEO optimization, content writing and social media advertising. We might not be able to solve all your problems, but we will be glad to pass you on to someone who can. Just drop us a line, we would love to chat and see if we can help keep your online investment in tip-top shape, even though we both know that the process will never be truly “finished.”