Study Shows Small Businesses that Blog get 55% More Website Visitors

If you blog, you know that it’s good for your business. Blogging builds trust.

But how should you blog — and how much?

To answer to those questions, we looked at data from 1,531 customers (mostly small- and medium-sized businesses). 795 of the businesses in our sample blogged, 736 didn’t.

The data was crystal clear: Companies that blog have far better marketing and seo results. Specifically, the average company that blogs has:

  • 55% more visitors
  • 97% more inbound links
  • 434% more indexed pages

Take a look for yourself in the graphs below:

55% more visitors for websites that blog

Website visitors are important because more visitors mean more people to convert to leads and sales.

97% more inbound links for companies that blog

Inbound links are important because they signal authority to search engines, thus increasing your chances of getting found in those search engines.

43% more indexed pages for companies that blog

Indexed pages are important because the more pages you have on your site, the more chances you have of getting found in search engines.

Read more at Hubspot. See, we just gave them a link because they blog. We rest our case.

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