There has been a Millennial Takeover of the Internet
Teenagers, Millennials, or the younger generation. However you refer to them,the age group that is using internet the most averages from ages 12-20. With this said, what makes a website appealing to their generation and fits their needs/wants?
Just as curious as you are, we asked 5 college students aged 18-20 to see how their online habits compared to the large scale demographics.
We asked three males and two females the corresponding questions, and our answers are as follows. The number beside an answer represents how many people chose that same website or option.
What sites non social media do you visit frequently?
- Male: 2 NFL, 1 ESPN
- Female: Google, Netflix
What social Media sites do you use?
- Male: 3 Facebook & Instagram
- Female: 2 Instagram & Twitter
What are key features you notice in popular websites?
- Male: 3 Easy Navigation
- Female: Comedy, few ads
What turns you off to a website?
- Male: 2 Difficult Navigation, 1 annoying ads
- Female: unprofessional setup, not phone friendly
How do you access the web mobile or computer? Both, phone/phone/phone
- Male: 2 Both, 1 Phone
- Female: 2 Phone
How many hours a day would you say you spend on the web?
- Male: 2 One Hour, 1 One-Two Hours
- Female: 2 One Hour
So what should I implement within my website to attract younger generation?
- Easy navigation
- minimal disturbing ads
- mobile capable
Luckily for you Incyte can help.
Call us at 208.405.0289 to get your website with all the features needed to be the most millennial friendly website on the market!