Did you know, Facebook is the largest social media network in the world with over 1.35 billion monthly users as of 2014.
About 864 million people logging in actively everyday. If your company doesn’t have a facebook page you could be missing out on a large amount of business!
1.Getting started with Facebook
Creating a Facebook page for your company is as simple as filling in some blanks, but making your page effective is a complete different story. Many things required to have an effective Facebook page but the most important is engagement.
You could have the greatest product in the world but if nobody knows about it what good does it do you? With Facebook you have the opportunity to continually and frequently reach out to customers reminding them of specials and deals that might be going on. You can do this through simply posting on your wall or uploading photos. If you really want to reach out though, you can place ads on Facebook that will show up to targeted customers directly.
Overall there is no better advertisement than word of mouth. By reaching out to customers and interacting with them, you leave them with a better experience and they are more likely to tell others about you just because of how much they enjoyed doing business with you.
2. Does your Facebook page serve its purpose?
A good Facebook page serves its purpose.
If you created it to simply have better customer relations then make sure you are reaching out and interacting with clients and followers. Nothing makes someone feel special like recognition from an entire company such as a happy birthday.
An important thing to remember for a Facebook page created for customer relations is also promptness. If a customer posts a question or comment to your page be sure it is addressed in a timely fashion. This shows that you care and they are important.
On the other side of things, if you have created your Facebook page to improve sales then make your Facebook page direct purchase friendly. This way customers can purchase your product directly from your Facebook instead of having to travel through multiple links.
3.The importance of visuals
So your page serves its purpose and you are engaging with your customers, what else?
The rest is simple, it’s what you actually put ON your page. Make sure your content is useful and easy to navigate. You can assure this by creating your own apps to put on the page.
Having an awesome cover photo is also essential, Why? Because people do judge a book by its cover. If your cover photo isn’t intriguing people are less likely to continue reading about your company.
Next pick a profile picture that people can use to associate your brand/company with. Think about how the golden arch reminds all children of McDonald’s. This is the exact recognition you want. Visuals are extremely crucial to a successful Facebook page so make sure you pick good ones!
4.Get the word out!
Finally, promote your page and measure growth.
If nobody knows about your page how can they visit it? Offer special deals that can only be obtained through your Facebook page. Give people a reason to like/ visit your page so that it’s worth their while.
Once your page is up and running efficiently it’s important to measure and keep track of growth. You can do this by keeping an eye on the number of people reached and likes you get from posts. Don’t forget goals are important for your Facebook page also, if you generate 50 followers in a week aim for 100 the next. To reach your goals set yourself up for success by implementing and using all of the tools offered by Facebook.