How To Get More Facebook Fans

Platform-specific communities can be a challenge to grow. It’s daunting because you’re probably already growing a voice for your brand on something like a self-hosted blog. But if you can spark rapid growth in a network external of your own, it can be a consistent organic referral source to the places you’re really interested in funneling traffic. Essentially, it’s a valuable outpost.

So how can you spark rapid growth on your Facebook fan page?

1. Spark initial growth numbers within the network quickly

An easy way to start is get multiple influential users to invite all of their friends to become fans of the page. If you can get 20 people each to invite 100 users, and encourage those users to invite their own friends, you’ll start to see growth. Use incentives if necessary – contests, rewards for joining, etc. Facebook has specific rules now that make some of this more difficult, but there are still plenty of creative ways to do this.

2. Leverage external traffic streams/subscriber bases

Take stock of all your communities, email lists, websites and any other place you have a digital presence. Start to call them to action to join your fan page. Add links to your blog sidebar, put a CTA on the homepage of the website you’re already marketing, add a link in employee emails, put links in your email marketing, etc. Put it bold and up front to start – the key is to funnel enough subscribers to the page where a natural cycle of growth begins by virtue of more people becoming fans. The strategy here is simple: leverage what you have to spark growth in a new community until it’s growing organically.

But remember: the long-term play is to consistently siphon people out of Facebook to a community where SEO/social media value can really ramp up and you’re not limited by the rules of playing in a network you don’t control. In other words: once your fan page is growing organically, flip the funnel: start to move people out of Facebook to your own, self-hosted platform like a blog.

3. Continually update the page with new content

More content on the page is going to be more content for users to interact with. And, due to how Facebook has setup their system, users consistently engaging with content is a key component to growth. By reaching into the streams of individual users your brand can start to grow fast if your content is worth reacting to.

    Other ideas:

  • Buy targeted advertising on Facebook’s platform
  • Leverage your offline networks (TV/newspaper/magazine ads, etc.)
  • Run a contest/promotion offline of Facebook, yet encourage users to become a fan during the promotion process.
  • Create some unmissable content published exclusively on your Facebook fan page
  • Frequently make special offer announcements and even new product announcements through the page first
  • Hire a community manager to implement ongoing growth opportunities across all your social channels
  • Buy Google ads to drive traffic directly to your Facebook fan page
  • End your press releases with your Facebook fan page link
  • Provide talking points to publicized team members to say become a fan in Facebook during interviews

See more detailed information here

5 thoughts on “How To Get More Facebook Fans

  1. Pingback: How To Get More Facebook Fans : The Outdoor Syndicate

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  4. crema says:

    In a long time period the methods for getting more fans may be effective but if you want it in a shıort time there is a problem. So I solved it with a web site. I bought 10000 facebook fans for my Business Fan page and I immediately started seeing the conversion rate of Orders/Visitors on my online store increase dramatically! That was the best advertising investment I made!

  5. Dave says:

    Crema,
    Just curious – how and/or who did you use to buy the facebook fans for your Fan page? Would you mind expanding a bit on what you actually did? Greatly appreciate your insight! Great post! Regards – Dave.

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